Data-Driven GMB Optimisation for Local Visibility & Customer Actions
This project focused on optimising a Google Business Profile (GMB) to improve local search visibility and drive high-intent customer actions. The primary objective was to strengthen presence across Google Search and Maps while increasing calls, direction requests, and real-world engagement for a location-based business.
Rather than focusing only on rankings, the strategy prioritised measurable local interactions. Through structured GMB optimisation, category refinement, and intent-aligned keyword targeting, the profile achieved consistent visibility and engagement across a six-month period, supported by performance tracking via Google Business Profile Insights.
- Google Business Profile Setup & Optimisation
- Local Keyword & Search Intent Targeting
- Category, Services & Description Optimisation
- Local Discovery Optimisation (Search & Maps)
- Call & Direction-Focused Conversion Strategy
- Search Query & Interaction Analysis
- Performance Tracking via GMB Insights
- Iterative Optimisation Based on User Behaviour
Local SEO Case Study
Fabelhaftestudio
Local Services / Handicraft Business
Google Business Profile (GMB) Optimisation & Local Visibility
Completed
Project Summery
This Local SEO project focused on optimising the Google Business Profile to improve local visibility and customer engagement on Search and Maps. Profile information, services, and categories were refined to strengthen relevance for location-based queries and increase discovery in nearby searches.
Over six months, the business achieved strong engagement with 275 profile interactions, including 40 direct calls and 230 direction requests, showing clear store-visit intent. The results highlight how structured GMB optimisation can drive real customer actions, not just impressions, supporting sustainable local growth without paid advertising.
Project Execution Stack
SEO Tools & Platforms Used for This Project
These tools were actively used during the planning, execution, and performance tracking phases of this SEO project. Each platform supported data-driven decisions, technical validation, and measurable growth across search visibility, performance, and user experience.
Ahrefs
SEMrush
Ubersuggest
Screaming Frog
SEO PowerSuite
PageSpeed Insights
Google Search Console
Google Analytics (GA4)
Explore More SEO Projects
Fabelhaftestudio SERP Dominance
Webtis SEO Growth Strategy Execution
Altdubai Content Optimisation
Live Portfolio SEO Case Study
Your Brand Could Be Here
Let’s Build Your SEO Growth Story
Looking to turn local search visibility into real customer actions? This project shows how data-driven Google Business Profile optimisation focused on intent, engagement, and measurable interactions can drive calls, directions, and high-intent local traffic. If your goal is to improve local discovery and convert nearby searches into real-world enquiries, this proven approach can be tailored to your business.
